The Oxford English Dictionary recently named "selfie" as the word
of the year. No matter your take on whether or not this is a real word
or whether or not it describes something other than a desperate attempt
at getting attention, this word has become part of the lexicon of young
people and those in the world of social media. That is why some are
revolting by promoting the use of the hashtag, #unselfie.
If you
are wondering what #unselfie is, just do a search on any of the social
media platforms, especially Twitter. If you are searching on Facebook,
there is a page dedicated to Unselfie. There is also at least one post
on LinkedIn extolling the virtues of the unselfie.
Been wondering
how to use Twitter? Try this one on for size. As part of #givingtuesday
tomorrow (yes we are using hashtags like crazy this week), over 8,000
organizations in all 50 US states have signed up as partners, from
charities to businesses to small towns to cities. A group of charities
in Baltimore have come together to pledge jointly to raise $5,000,000
tomorrow. New partnerships are emerging between the super rich and the
rest of us as billionaires such as Steve and Jean Case (founder of AOL)
and others offer to match #givingtuesday gifts with similar amounts of
their own cash. And it is going global: significant #givingtuesday
campaigns are under way in countries such as Australia, Canada, Israel,
Mexico, Argentina and Singapore. Look for the #unselfie posts as part
of the larger #givingtuesday campaigns.
Watch #givingtuesday on
Twitter tomorrow and get motivated by other people's unselfies and by
googling #givingtuesday and #unselfie. Our advice is to watch, learn
and be part of the solution.
